The members of the Idaho Education Association, Idaho’s oldest and largest public employee union, are looking for a key member of a new close-knit team of communications professionals.
The ideal communications specialist candidate is a creative, experienced and proven mid-career story-telling communicator. They are a writer at heart but are comfortable working with teammates to create all types of written and visual content for all types of audiences and communication vehicles. Part reporter, part publicist, they understand the importance of voice and creating a climate of success through their work.
They would work in close coordination with IEA’s communications team, members and staff to tell stories about and for IEA members — thousands of public school educators across the state. A bit of an idealist, they believe public education is a public good, are eager to defend educators in an increasingly divisive political environment, and see labor unions as a positive force in society.
Five (5) years of professional experience in actively in writing and/or producing digital content for public relations, news media and/or online media OR five (5) years of project management experience in public relations, marketing, and/or advertising desired.
Bachelor’s degree from an accredited college or university with a major in journalism, communications, public relations/marketing, or related field.
$70,490 to $82,776 depending on experience.
KNOWLEDGE AND ABILITIES
- Knowledge of the principles, techniques and work processes relating to public relations/marketing.
- Exemplary writing, oral and analytical communication skills; strong organization skills
- Ability to develop, write, design, edit and produce effective informational material accurately, and in a timely manner and under pressure from time sensitive deadlines.
- Knowledge of processes involved in disseminating information through various communications channels, especially websites and social media, and media outlets, and the most effective means of utilizing each medium.
- Ability to communicate in a positive and effective manner, and work harmoniously with individuals, members and staff.
- Ability to work with a variety of staff at all levels in a positive, respectful, and collaborative manner; ability to understand the needs and work effectively with team members.
- Ability to exercise strong news judgement.
- Ability to travel within and outside the state six to eight times a year or as required; possession of a valid driver’s license is required.
- Basic knowledge of the use of constituent relationship management systems for purpose of communications is desirable.
- Knowledge of and some experience in managing websites as a primary communications tool is desirable.
- Knowledge of print and web design/desktop publishing applications including, but not limited to, Adobe Suites software is desirable.
- Basic knowledge of the operations of a labor union is desirable.
- Working knowledge of the collective bargaining process and Idaho public sector law is desirable.
- Ability to effectively present information and respond to questions from groups of managers, members, non-members, and the general public.
- Ability to analyze needs of a program; provide options and implement the program.
- Ability to independently oversee and manage projects.
- Ability to develop, plan, organize, and direct events and activities.
- Strong research, analytical and creative problem-solving skills.
- Ability to create and present strong one-on-one and group presentations.
- Ability to maintain a high level of confidentiality.
- Ability to be flexible and adaptable in a variety of situations, exercise sound judgment in decision making, and work independently and proficiently with minimum direction.
- Must be available to work on weekends, holidays, and/or evenings occasionally.
- Possess working knowledge and experience in the use of computer office suite software.
- Possess knowledge of business English, spelling, punctuation, and grammar.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work in collaboration with the communication staff members to gather, write, edit and produce content for a diverse range of communications media.
- Work in collaboration with the communication staff members to design, write, edit and coordinate the production and distribution of on-brand IEA collateral pieces.
- Work in collaboration with the communication staff members to build an online community and maximize communications among IEA members using the organization’s website, social media channels and other electronic media tools.
- Post to, monitor, edit and help manage the IEA website, social media and other online presences of IEA to ensure current and accurate content.
- Work in collaboration with the communication staff members to write, edit and distribute press releases and media kits, and coordinate press conferences.
- Be a primary IEA brand ambassador who diligently works to improve anything related to the member experience or the image of the IEA.
- Serves as staff liaison to IEA member committees as assigned.
- Write speeches, position papers, talking points and other communiques as assigned.
- Work on meetings, events and campaigns pertinent to IEA as assigned.
- Send out email bulletins to members and other key constituents using email marketing software.
- Attend meetings and other functions of interest to IEA and provide news and/or photographic coverage of those events as appropriate.
- Maintain an effective and positive relationship with media representatives, union members, IEA staff and the community.
- Proofread, edit, fact check and verify accuracy of content across all platforms.
- Respond to email and message inquiries from IEA’s general email account and social media accounts.
- Provide public relations support for affiliates and all other divisions of IEA.
- Courier materials to and from printers and media outlets as needed.
- Attend IEA Board of Directors meetings and other meetings as assigned.
- Perform other related duties as assigned.